Beginnings

In 2020 LGC launched a pilot food hall and created an accessible brand identity to combat rising levels of food insecurity among students led by lifestyle and community. Equally weighted messaging that incorporates social impact as a standard foundation for just a cool place to be. 

​

We connected students and rising Black and Brown food entrepreneurs to a welcoming community spot with access to local foods at affordable prices. Subsidies were made available to students who request them via a custom, digital payment system.